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- Advertising: Oversee in-house account, creative, and media services
departments
- Promotions: To direct promotion
programs that merge advertising with purchase incentives to boost sales.
- Marketing: To estimate the demand for goods and services offered by the
firm and its competitors. In addition, they spot possible markets.
- Public Relations: Observe social, economic, and political trends that
might ultimately affect the firm, and they make recommendations to
enhance the firm’s image on the basis of those trends.
- Sales: Advise the sales representatives on ways to improve their sales
performance.
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- Asher, Lee. “Media Advertising: Learn the basics of multiple types of
ads- print, television, radio, and more”. CyberTech SoftShop Suppliers
of the Ebook Maker and Publishing Wizard.MarketingScoop 2006(May 11,
2007) http://www.marketingscoop.com/media-advertising.htm
- Bureau of Labor Statistics, U.S. Department of Labor, Occupational
Outlook Handbook, 2006-07 Edition, Advertising, Marketing, Promotions,
Public Relations, and Sales Managers, on the Internet (May 09, 2007)
- http://www.bls.gov/oco/ocos020.htm
- The American Advertising Federation, Advertising. “The way great brands
get to be great brands”. (May 11, 2007) http://www.aaf.org/corporate/greatbrands.html
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