Notes
Slide Show
Outline
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Careers in Advertising
  • Managers
  • Advertising
  • Promotions
  • Marketing
  • Public Relations
  • Sales




  • By: Kaya Anderson
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Manager Positions description
  • Advertising: Oversee in-house account, creative, and media services departments
  •  Promotions: To direct promotion programs that merge advertising with purchase incentives to boost sales.
  • Marketing: To estimate the demand for goods and services offered by the firm and its competitors. In addition, they spot possible markets.
  • Public Relations: Observe social, economic, and political trends that might ultimately affect the firm, and they make recommendations to enhance the firm’s image on the basis of those trends.
  • Sales: Advise the sales representatives on ways to improve their sales performance.
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Job Outlook
  • College grads with creativity and strong communication skills have best opportunity.
  • Computer literate
  •  Occupation expected increase till 2014
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Qualifying bachelors’ or masters’
  •  Business Administration
  •  Marketing
  • Sociology
  • Psychology
  • Advertising
  • Journalism


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Where Are They Advertising
  • Television
  • Radio
  • Billboards
  • Newspaper/Magazines
  • Movies
  • You/Celebrities
  • Internet
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Bibliography
  • Asher, Lee. “Media Advertising: Learn the basics of multiple types of ads- print, television, radio, and more”. CyberTech SoftShop Suppliers of the Ebook Maker and Publishing Wizard.MarketingScoop 2006(May 11, 2007) http://www.marketingscoop.com/media-advertising.htm
  • Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2006-07 Edition, Advertising, Marketing, Promotions, Public Relations, and Sales Managers, on the Internet (May 09, 2007)
  •      http://www.bls.gov/oco/ocos020.htm
  • The American Advertising Federation, Advertising. “The way great brands get to be great brands”. (May 11, 2007) http://www.aaf.org/corporate/greatbrands.html